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WHY ARE BRAZILIAN COMPANIES SO EFFECTIVE IN IMPROVING HEALTH OUTCOMES?
Similarly we have been working with a corporate client to help cap employee health plan claims from procedures associated with cardiovascular diseases, mapping disease, providing telephone follow-up for patients at risk, and education. As a result, medical costs from admissions generated by cardiovascular diseases fell 28% per year over three consecutive years. Admissions were lower complexity and the number of authorizations for admissions stabilized, implying better outcomes for the employees involved.
All over Brazil companies are reporting success rates. In a recent global survey undertaken by Towers Watson*, 47% said they had been effective in creating a corporate culture of health and wellbeing. Data and analysis is everything, both in monitoring success and promoting investment. It’s a virtuous circle.
* Source: Towers Watson (The Business Value of a Healthy Workforce 2013/2014)
HOW IMPORTANT IS EMPLOYEE ENGAGEMENT IN CONTRIBUTING TO THIS SUCCESS?
Employee participation is vital. According to the Institute for Study of Private Health Care, successful health programs should set realistic goals and employ mechanisms to motivate behavioral change.
Creative messaging is an important ally in disseminating the benefits of prevention programs. Programs are also more effective when they include the visible participation of senior management. Perhaps in Brazil, you can’t rule out our other influential assets – the clement weather, a coastline of sandy beaches and the social nature of Brazilians.
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WHAT WILL INFLUENCE WORKPLACE HEALTH PRACTICES IN BRAZIL IN THE FUTURE?
The need to face the real challenge of societies today: to balance increasing medical costs with an aging population and the expansion of access to healthcare. It will need further integration between corporate initiatives such as Occupational Health and Health Plan schemes. Only by broadening our efforts, by focusing on individuals as well as organizations, can we rise to that challenge.
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Dr. Antonio Jorge Gaulter Kropf
Dr. Antonio Jorge Gaulter Kropf is with Amil, a UnitedHealth Group company and Brazil’s largest healthcare company.
SafeTrip, from UnitedHealthcare Global, offers world class medical, safety, assistance and trip cancelation solutions enabling individuals to travel with confidence.
Why UnitedHealthCare Global
UnitedHealthcare Global is the only single-source provider of healthcare, security and insurance solutions in the global employee benefits and services market.
Our capabilities are connected, coordinated and strengthened by the governance of worldwide operational processes and global clinical protocols.
Together, our integrated solutions and high-touch customer service optimize client and member outcomes.
In the next 3 years the expected increase in the number of people traveling to growth markets will increase by 60%.
3,000,000,000 people will join the middle classes by 2050. Almost all of them will come from emerging markets.
Source: HSBC Global Research ‘The Consumer in 2050’
What’s driving the need for globally integrated solutions